In Uganda, one in four teenage girls are pregnant or already mothers. In Uganda, incredibly brave and inspiring young people are working to change this story. With Plan International, I headed over to meet them and create a campaign to recruit tens of thousands of new UK supporters with a petition that affirms their values of fairness and gender equality.
The campaign rolled out across digital channels and Spotify — and also aired across Uganda. The creative had to be impactful enough to stand out in a crowded UK market, but respectful to the culture of Uganda.
Creating on this campaign was a career highlight. I had a chance to work as a director (taking over only one person to work as videographer/photographer) and the challenges of working in West Africa were intense, but incredibly rewarding. Above all it was a real privilege to meet the young people involved in changing the future of their country, and see first hand the incredible work done in the field by Plan International.