During an early January quiet spell I reflected on why we always do the agency Christmas Card at the end of the year, not in summer like the rest of our Christmas campaigns. I wondered how we could create something of value that reflected our beliefs.
So I came up with the GOOD Paper Project.
Throughout the entire year, I held paper making sessions and turned our discarded ideas, scamps and emails into something new. We then designed each letter of the alphabet and sent out personalised, handmade cards to be kept and treasured.