Mars Wrigley has a comprehensive science-based sustainability strategy worth shouting about. However, sustainability comms can be difficult due to complex information, an ever-present fear of greenwashing, and inconsistent and infrequent storytelling. They needed something that could provide consistency and inspiration.
Enter Moments Move Us, a creative platform designed to break down complex initiatives and far-away targets into simple, human actions that are happening right now.
Focusing on ‘moments’ provides license to re-evaluate the stories shared and how they were told. We created assets and a global toolkit to help markets find their voice and brought to life the first execution: clever cocoa science moments helping to preserve the precious plant and the people and places who grow it.
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The Clever Cocoa Science moment condensed over forty years of global scientific work into simple, accessible and energetic communications that raised awareness and demonstrated pioneering progress in the field.
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