IKEA’s purpose is to create a better everyday life for the many people. A crucial part of achieving this is understanding what life at home is like for people worldwide. At Given, we’ve helped IKEA build this thought leadership and engage customers, co-workers and product development teams across markets for over six years.
My role in this massive-scale project was to bring the report (Life At Home) to life for various audiences. I was responsible for a hero film, social media, and photography content and developed a global content delivery package for markets.
Results:
Over 25 markets shared Life at Home content, and in just one month, we surpassed the total mentions for the Life at Home Report in FY23 (890+) compared to the whole of FY22 (850+).
Over 25 markets shared Life at Home content, and in just one month, we surpassed the total mentions for the Life at Home Report in FY23 (890+) compared to the whole of FY22 (850+).
