Kingfisher is a major global player in the home improvements market, counting B&Q, Screwfix and Castorama among its brands.
Following a review of Kingfisher’s master brand, their current programme of community engagement and key social and environmental issues we created their social purpose platform, Good Homes Change Lives.
We then worked with them to show what this meant.
I travelled around Europe and the UK and spoke to people from Hackney to Bucharest to learn about bad housing from the people experiencing it. It was truly humbling to be invited into their houses to hear their stories, which we collated into micro-documentaries for Kingfisher staff.