Kingfisher is a major global player in the home improvements market, counting B&Q, Screwfix and Castorama among its brands.
Following a review of Kingfisher’s master brand, their current programme of community engagement and key social and environmental issues I helped develop their social purpose platform, Good Homes Change Lives.
I then brought this platform to life.
Travelling around Europe and the UK, I spoke to people from Hackney to Bucharest to learn about bad housing from those experiencing it. It was truly humbling to be invited into their homes to hear their stories, which we collated into micro-documentaries for Kingfisher staff.