Australian brand launch (integrated)
In 2012 Junior successfully pitched for the Uniqlo account, introducing the label to an Australian market.
The following ideas are my favourite from the launch campaign which also incorporated print, outdoor, ambient, online and PR.
Four seasons in one day (outdoor digital)
The content in these digital Adshels changes in real time to reflect the weather; showcasing the most appropriate Uniqlo item for current conditions.
Uniqlo Colour Coder (digital)
This Facebook app scans users’ tagged pictures and uses an algorithm to recognise the prominent hue. This information is then compiled into a graph, with a discount awarded on the most popular colour.