Royal National Institute of Blind People (RNIB)

See the Need

Every fifteen minutes someone in the UK is diagnosed with sight loss, yet only one in three eye departments in the UK have access to a sight loss adviser.

We created #Seetheneed in response. A hardhitting, emotive campaign that urged people to demand support be available throughout the UK.

Too hardhitting and emotive perhaps, with Facebook’s ad team refusing to run the TVC we created. The ban was picked up by media including The Guardian and BBC Newsday. After a strong public response Facebook reversed it’s decision, but not before the view count, and awareness, had skyrocketed.

Facebook bans ‘degrading’ charity ad about sight loss -The Guardian

Facebook's resistance to RNIB's advert poses questions for charity campaigns - The Guardian

Facebook now 'likes' RNIB ad after it lifts 'disrespectful' ban - Campaign Magazine